Damage Reverse Serum

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Meet the breakthrough serum named one of TIME’s Best Inventions of 2024—Virtue Damage Reverse Serum is a revolutionary leave-in treatment that repairs existing damage and protects against future harm. Powered by the highest concentration of Alpha Keratin 60ku® Clinical, this lightweight serum restores elasticity, smooths split ends, and strengthens strands from the inside out. Ideal for all hair types, including colour-treated and fragile hair. Alpha Keratin 60ku® Clinical:This patented protein is bio-identical to the keratin found in human hair, allowing it to bind directly to damaged areas and rebuild from the inside out. Unlike traditional proteins, it’s recognised and absorbed by the hair shaft, delivering targeted repair, strength, and resilience with every use. It’s the cornerstone of Virtue’s transformative results. Show more