After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Conditioner rebuilds damaged hair with each use, while also deeply moisturising and creating lasting lift, body and lustre. Now available in a mini 60ml, full-sized 200ml and a supersize 500ml, you have no excuse to ever be without this firm favourite again.Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Conditioner, a game-changing way to care for your (increasingly) magnificent mane. A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Conditioner also creates enviable volume, deeply moisturising without adding weight and creating lasting lift, body and lustre. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and artichoke leaf, loaded with lipids and protein to help seal and strengthen your hair’s cuticle. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
