Virtue Labs Full Shampoo 240ml Cleans | Thickens | Volumises Transform fine, limp hair with Virtue Full Shampoo – a sulfate-free formula designed to cleanse, lift, and add volume without weighing hair down. Infused with Alpha-Keratin 60ku®, this innovative shampoo strengthens and thickens strands, giving hair lasting body, bounce, and fullness. Why You'll Love Virtue Full Shampoo ✔ Gently cleanses without stripping moisture✔ Lifts roots for a weightless, voluminous finish✔ Strengthens and repairs with Alpha-Keratin 60ku®✔ Adds density and body to fine or limp hair✔ Safe for colour-treated and chemically processed hair✔ Free from sulfates, parabens, phthalates, synthetic colours, and gluten✔ Leaping Bunny certified cruelty-free Key Ingredients & Benefits Alpha-Keratin 60ku® – A revolutionary human keratin protein that repairs, strengthens, and thickens hair Volume-Boosting Complex – Enhances density and body for a fuller look Lightweight Cleansing Agents – Sulfate-free cleansers gently remove oil and buildup without drying out hair Proven ResultsConsumer Perception Study after 1 week (7 uses): 84% felt their hair was thicker 87% experienced increased body 86% noticed fuller-looking hair How to Use Virtue Full Shampoo Dispense a 20-cent piece-sized amount into your palms Emulsify with a splash of water to activate the concentrated formula Apply to wet hair and massage into a rich lather Rinse thoroughly and follow with Virtue Full Conditioner for best results Pro Tip: Virtue shampoos are concentrated, so lather in your palms first before applying to hair for even distribution. You Need Virtue Full Shampoo If… ✔ You have fine or limp hair and want more volume✔ You need gentle cleansing without dryness or residue✔ You want fuller, healthier, and stronger hair Fragrance A refreshing blend of citrus, florals, and greens, with uplifting notes of white pear, spearmint, and lemon essential oil for an invigorating hair-washing experience. Size: 240ml
