VIRTUE LABS Smooth Shampoo 240ml Cleans | Softens | Shines Gently Cleanse and Smooth with Virtue Smooth ShampooSay goodbye to frizz and hello to softer, shinier hair with Virtue Smooth Shampoo. This sulfate-free formula is designed for frizzy, unruly hair, working to cleanse and repair rough cuticles while minimizing frizz and locking in moisture. Infused with Alpha-Keratin 60ku, this shampoo helps improve hair health and strength over time. Why You'll Love It ✔ Gently cleanses: Removes dirt, oil, and buildup without stripping hair✔ Reduces frizz: Tames unruly strands for a smoother, more manageable finish✔ Seals in shine and moisture: Enhances hair’s natural radiance✔ Contains Alpha Keratin 60ku: Human-sourced keratin that is more effectively utilized by your body than animal-sourced keratin✔ Helps rebuild and repair hair strands✔ Proven results: 97% of women said their hair looked smoother* 97% of women said their hair looked healthier* 80% of women felt their hair looked smoother and more hydrated**✔ Fragrance: A soothing blend of lavender, sweet pear, and fresh mint essential oils✔ Free from: Sulfates, parabens, phthalates, synthetic colours and dyes, and gluten✔ Cruelty-free: Leaping Bunny certified Key Ingredients & Benefits Alpha Keratin 60ku: Rebuilds and strengthens hair with human-sourced keratin that is more compatible with your hair than animal keratin Lavender Essential Oil: Soothes and calms the scalp while adding a calming fragrance Sweet Pear Extract: Hydrates and enhances natural shine Fresh Mint Essential Oil: Provides a refreshing, invigorating scent while supporting scalp health How to Apply VIRTUE LABS Smooth Shampoo Work a 20-cent-sized amount of shampoo into your palms, emulsifying with a splash of water to create a rich lather. Apply to wet hair and massage into a lather. Rinse thoroughly and follow with Virtue Smooth Conditioner for optimal results. You Need VIRTUE LABS Smooth Shampoo If… ✔ You have frizz-prone hair and want to control frizz✔ You want to add shine and hydration to your hair✔ You have wavy or curly hair that needs smoothing and detangling✔ Your hair is colour-treated or chemically processed and requires extra care Fragrance A restorative blend of lavender, sweet pear, and fresh mint essential oils for a calming and refreshing scent. Size: 240ml The science behind Virtue's Alpha Keratin 60ku™, it has the power to repair hair unlike any other product on the market.