Originally released in 2005, OK Cowboy, Vitalic’s first album, is celebrating its twentieth anniversary with a reissue in several formats (box set, double vinyl, CD, digital), enriched with rare tracks and previously unreleased versions. OK Cowboy is a landmark album in electronic music, a pivotal record between eras. It perfectly captures that period while also anticipating the raw, abrasive new sounds of French Touch 2.0 (the movement led by Justice and the artists of the Ed Banger label). Twenty years later, the impact and power of this major album still mark it as a defining release of the mid-2000s, retaining its full sonic relevance today.Critically acclaimed and widely praised, from the club world to cinema, OK Cowboy is a ground-breaking record. Vitalic has a certain playful mystique that goes beyond Pascal Arbez’s invented back story of being a Ukrainian trubcka player and occasional gigolo from a family of sea otter fur traders. In fact, his inability to take anything too seriously, least of all the music he makes, may be the key to Vitalic’s appeal. In an interview around the time that his full- length debut, OK Cowboy, was released, Arbez stated that he didn’t listen to techno albums “because they are boring,” something that can’t be said of this witty, stylistically omnivorous album. Pascal states that all of the instruments used in the album are synthesized, with his official website stating that “the only thing he can’t fake is the emotion that galvanizes his music."
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