The Volume & Hydrate Shampoo is a sophisticated, gel-based cleanser engineered to transform thin, dehydrated, or curly hair into its most voluminous and healthy state. This sulfate-free formula utilizes cutting-edge film-forming technology to wrap each hair fiber in a weightless, protective layer, physically thickening the hair’s diameter without adding heavy residue or stiffness. Powered by the premium active Aquaflex™ XL-30, this shampoo delivers an immediate "moisture boost" while providing exceptional curl retention—even in high-humidity environments. With a perfectly calibrated pH of 5.19, it ensures a deep, refreshing cleanse that supports scalp health and strengthens the hair architecture from root to tip. Recommended for: Fine, thin, or flat hair in need of immediate structural lift Curly or wavy hair textures requiring hydration and curl definition Dehydrated hair that feels brittle or "weightless" in an unhealthy way Clients seeking a deep cleanse that provides a "firm hold" for styling Benefits: Extreme Weightless Volume: Physically thickens hair through an advanced, invisible film layer. Deeply Cleansing: Effectively removes impurities and buildup without stripping essential moisture. Humidity Resilience: Provides superior curl retention and frizz control in challenging climates. Intensive Hydration: Delivers a moisture "surge" that visibly improves hair texture and shine. pH Balanced (5.19): Optimized to maintain the scalp's natural barrier and promote hair resilience. How to use: Apply: Massage a small amount into wet hair, focusing on the scalp and the base of the hair. Activate: Allow the gel-based formula to emulsify into a rich, sulfate-free lather. Rinse: Rinse thoroughly with lukewarm water. Regimen: For maximum structural results and hydration, follow with the Fiona Franchimon Volume & Hydrate Conditioner. Loshen & Crem’s recommendation: We recommend the Volume & Hydrate Shampoo because it resolves this contradiction. The use of Aquaflex™ XL-30 acts like a "hyaluronic acid for hair," providing plumpness and bounce simultaneously. It is the essential first step for our clients who want their hair to feel "prestigious"—full of life, movement, and a healthy, natural glow. The Signature Scent: Bois D’Or Enjoy the signature Bois D’Or fragrance—a refined, warm scent inspired by the French Riviera, featuring notes of forest berries, white jasmine, patchouli, and crisp amber. Free From: Sulfates, SLS/SLES, Silicones, Parabens, Gluten, and Microplastics (100% Vegan & Cruelty-Free). Ingredients: Aquaflex™ XL-30: A premium volume-builder that strengthens the hair and provides long-lasting moisture. Provitamin B5 (Panthenol): Deeply hydrates and improves the elasticity of the hair fiber. Arginine HCL & Sodium PCA: Essential amino acids and humectants that repair hair and support scalp vitality. Lactic Acid: Helps to gently exfoliate the scalp and smooth the hair cuticle for enhanced shine. Full INCI List: Aqua, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, PEG-150 Distearate, Sodium Cocoyl Isethionate, Panthenol, Arginine HCL, Sodium PCA, Betaine, Sodium Methyl Cocoyl Taurate, Lactic Acid, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Polyimide-1, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Parfum.