Vortex Lateral Row

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Vortex Series Lateral Row – Elite Plate Loaded Machine Engineered for Precision. Designed to Elevate. The Vortex Lateral Row is engineered for precision back training, isolating th e lats, rhomboids, and traps through a biomechanically correct rowing path. Designed for commercial gyms and elite training facilities, this machine provides smooth resistance, balanced strength development, and exceptional durability. Built with 3mm high-grade commercial steel and fully customisable in frame and arm finishes, the Vortex Lateral Row ensures reliability, aesthetics, and high performance in every rep. Key Features Frame: Constructed from heavy-duty 3mm thick commercial steel (before painting) for unmatched strength and longevity. Independent Arms: Supports unilateral or bilateral training, promoting balanced muscle development. Multi-Grip Handles: Offers different grip positions for training variety and user comfort. Chest Pad: Ergonomic chest support ensures strict form and greater lat isolation. Finish Options: 13 custom frame colours with selectable arm colour finishes available. Padding: High-density, sweat-resistant upholstery for maximum durability and hygiene. Smooth Motion: Premium pivot bearings provide fluid, controlled movement. Specifications Specification Detail Product Name Lateral Row Series Vortex – Elite Plate Loaded Product Code BL07 Machine Dimensions (L×W×H) 2084 × 1567 × 1120 mm Product Weight 165 kg Frame Colour Options 13 Arm/Handle Colour Customisable Construction Heavy-Duty 3mm Steel (Before painting) Upholstery Commercial Grade Padding Customisation Available Lead Time 8–12 Weeks (Maybe Sooner – Get in touch) Warranty 10 Years on Frame Muscle Groups Targeted Latissimus Dorsi (Lats) Rhomboids Trapezius Posterior Deltoids Biceps (Secondary activation) Made To Order You can now design your own custom made equipment to suit your own requirements. Simply let us know the colour or finish you would like on the products and we will do the rest. Once an order has been placed, your equipment will be manufactured upon request. This process generally takes around 21 days depending on the size of each product. Once the production is finished, it can take up to 4 – 6 weeks to be delivered to Sydney. Once it has arrived in our warehouse, we will arrange shipment to your location. Prior arrangement can also be made to ship items direct to you. Estimated start to finish process: 8 – 12 weeks Bulk Order Discounts 3–6 units: 10% off 7–10 units: 15% off 11+ units: 20% off Contact us for a custom quote. Frequently Asked Questions Q: What muscles does the Vortex Lateral Row target?It isolates the lats, traps, and rhomboids while engaging the rear delts and biceps for a complete back workout. Q: Can I customise the frame and arms?Yes. Choose from 13 different frame finishes and custom arm colours to suit your gym’s branding. Q: Is this suitable for commercial gyms?Absolutely. Built with 3mm steel and designed for heavy-duty use, it’s made for high-volume facilities. Q: Are the arms independent?Yes. The arms move independently, allowing for both unilateral and bilateral training. Made to Order You can now design your own custom-made equipment to suit your unique training space. Simply let us know the colour or finish you’d like on the frame and arms, and we’ll take care of the rest. Once your order is placed, your equipment will be manufactured upon request. This process generally takes around 21 days depending on the size and complexity of the item. After production is complete, delivery to our Sydney warehouse takes approximately 4–6 weeks. Once received, we’ll ship it directly to your location or arrange alternative delivery options as requested. Estimated timeframe from start to finish: 8–12 weeks. Shipping & Delivery Australia-wide delivery available Delivery to Residential, business addresses or local depots Same-day pickup available from our Sydney warehouse once stock has arrived Shipping calculated at checkout or quoted manually for bulk orders Made To Order RELOAD By Fitness HeroCommercial Grade custom made to order products You can now design your own custom made equipment to suit your own requirements. Simply let us know the colour or finish you would like on the products and we will do the rest. Once an order has been placed, your equipment will be manufactured upon request. This process generally takes around 14 days depending on the size of each product. Once the production is finished, it can take 4-6 weeks weeks to be delivered to Sydney. Once it has arrived in our warehouse, we will arrange shipment to your location. Prior arrangement can also be made to ship items direct to you. Estimated start to finish process: 8 - 12 weeks Bulk orders If you have an enquiry regarding multiple items, please contact us as we may be able to provide a bulk discount. Our sales team will help you with the whole process. If you need any advice regarding how to build a home gym, studio or commercial gym, we can also provide you with a free consultation. Custom Design Some of our ranges are fully colour customisable to suit your needs. Just get in touch when ordering to let us know which colour you require and we will do the rest. Frame Options: Seat Options: Our commercial grade equipment also comes with a 10-year warranty! FRAME: 10 YEARS ROTARY BEARINGS / WEIGHT STACKS / PULLEYS / GUIDE RODS: 1 YEAR OTHERS: 1 YEAR Please reach out to our customer service if you have any questions or require some advice & one of our friendly staff members will be happy to help you Show more