Now you can dry smarter at home with the 5Q Brilliance High Performance Hairdryer. With advanced super anti-frizz technology that delivers 50% more frizz controlling active ions to eliminate static, smooth hair & give an ultimate shine boost as you dry. Key Features Superfast For Super WomenUp to 70%* faster controlled airflow to reduce drying time, even when used on a lower temperature to minimise heat damage. By using the 5Q over time, hair will be left feeling smoother, more radiant & healthier than ever. Ideal for drying fine, thick & coarser hair types.*Compared to standard DC motor dryers Tame Frizz, Then the WorldIonic Conditioning releases frizz controlling ions to eliminate static, for smooth & shiny frizz-free results. Lock In Your Time to ShineEven heat Ceramic Technology generates full spectrum, infra-red heat which works to help minimise heat damage with fewer hot spots than a standard dryer for better long-term protection of your hair. Concentrate On Looking Amazing6mm x 75mm fine concentrator directs airflow along the length of the hair for precise, controlled styling & smoothing.