Wake Up World

H Parfums Verified independent store

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By perfumer Michel AlmairacParle Moi de Parfum Amber, FougereUnisex "A perfume in which you perceive a constant evolution without the theme changing completely. However, there is q uite a clear development, especially in the first few seconds, which are particularly citrusy. I would say that after spraying, it is important to wait for the fragrance to develop for at least a minute before smelling the test strip. You can consider it a unisex fragrance, even if it is a bit more masculine. As a fragrance, the first spray is an explosion that blows right in our faces, along the lines of 'hurry up, wake up, something is going wrong in the system.' As a more global message, it's clearly a denunciation of the global marketing system that makes people buy anything and everything, mainly based on what we're told, but not based on reality." - Benjamin Almairac, brand's founder. Show more