Looks like old brick in direct sunlight. .Sometimes it seems warm and rich - other times a dusty pink. Also known as English Red. Originating from the Williamsburg neighborhood of Brooklyn, over one hundred seventy artist quality oil colors are now made in New Berlin, NY. Each color is milled in small batches to provide a unique expression of each pigment used. For that reason, our paints are not homogeneous, as some colors require a very fine grind that results in a rich, smooth paint, while others are best allowed to retain more texture and provide a little more resistance and less gloss. Technical Detail Lightfastness rating Opacity / Transparency Opaque Drying Time Fast (1-2 days) Grind Very Fine Pigment Detail PR101 CI number:77491 Classification:Synthetic Inorganic Chemical Description:Synthetic Red Iron Oxide