WELLA VIVID DARKS Permanent Cream Colour - Ruby Red - Out of the dark and into bold, Vivid Colour! Achieve vibrant colour on naturally dark hair with WELLA COLORCHARM VIVID DARKS. This permanent dye lifts colour up to 3-4 levels, no bleach needed, and helps combat damage with a built-in metal purifier. Add healthy-looking colour to your new look as 5 nourishing lipids leave hair soft and smooth to the touch with seamlessly even tone from root to tip. Vegan and free of phthalates and parabens. Lifts up to 3-4 levels, no bleach needed. Helps combat damage with a built-in metal purifier. With 5 nourishing lipids for hair that is soft and smooth to the touch. Vegan* and free of phthalates and parabens. Use with 30vol Developer. How to use:Mix 1 part WELLA COLORCHARM VIVID DARKS hair colour with 1 part 30 volume cream developer. Apply to the hair using a bowl and brush. Develop for 30-40 minutes, then rinse, shampoo, and condition. *Free of animal-derived ingredients.