WellaColor Touch Demi-Permanent Colour creates uncompromised vibrancy and shine with its ammonia-free*, vegan formula including innovative built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition. Perfect for clients who like to change their tone more often. More than 90 vibrant shades for stunning shiny results Ammonia-free for a gentle application. (Excluding Color Touch Plus which is low-ammonia) Up to 70% grey coverage with soft regrowth** Beautifully fades over 28 washes No drip formula for a precise application *Except Color Touch Plus which is low-ammonia**Only with Color Touch Plus Mixing Recommendations: 1 tube of Color Touch is sufficient for 2-3 applications. Always mix Color Touch with Color Touch Emulsion (1.9%). Always mix at a ratio of 1 + 2, e.g. 30ml Color Touch + 60ml Color Touch Emulsion. Mix in a non metallic bowl or use an applicator bottle. Color Touch must not be mixed with products from other ranges (such as Color Touch Relights or Koleston Perfect Me). Development Time: 20 minutes without heat 15 minutes with added heat Reduce by 5 minutes after a perm or straightening