What It Is: Wella Color Touch is a demi-permanent hair color designed to refresh, enhance, and revitalize your hair without a heavy commitment. Unlike permanent colors, it deposits translucent pigments that gently coat the hair strand, offering: Vibrant, multi-dimensional color: Adds shine and richness to natural tones or creates subtle, fashion-forward highlights. Low commitment: Lasts up to 24 washes, fading gradually for a natural grow-out. Low damage: Ammonia-free formula minimizes stress on the hair, making it ideal for all hair types, even chemically treated hair. Up to 70% gray coverage: Blends and neutralizes grays with natural-looking results. Key Features & Benefits: Over 60 stunning shades: From classic browns and blondes to bold reds and coppers, find the perfect shade to match your style and personality. Shine-enhancing formula: Leaves hair radiant and healthy-looking with a glossy finish. Low maintenance: Minimizes root touch-up needs and frequent salon visits. Versatile application: Ideal for all-over color, highlights, lowlights, and color corrections. Gentle on hair: Nourishing ingredients like Keratin and TriSilk Protein help maintain hair health and manageability. How to Use Wella Color Touch: Mix: Combine Wella Color Touch with Wella Color Touch Emulsion in a 1:2 ratio. Apply: Apply to pre-shampooed, towel-dried hair using a brush or bottle applicator. Process: Develop for 20 minutes without heat (15 minutes after perm or straightening). Rinse & Shampoo: Rinse thoroughly and shampoo with a gentle hair cleanser. Wella Color Touch Mixing Ratio: Always mix Wella Color Touch with Wella Color Touch Emulsion in a 1:2 ratio. For example, use 30ml of color with 60ml of emulsion.
