Wella Color Touch Plus

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Discover Color Touch, Wella Professionals most versatile demi-permanent hair color. Always loved, now better than ever. With new Built-in metal purifier for true-to-tone vibrancy n o matter the hair condition. Experience uncompromised vibrancy and shine with up to 70% grey coverage*. Color Touch results beautifully fade over 28 washes. *with Color Touch Plus Benefits NEW built-in Metal Purifier for true-to-tone vibrancy no matter the hair condition Ammonia Free* *except Color Touch Plus which is low-ammonia Uncompromised vibrancy & shine Up to 70% grey coverage* (*with Color Touch Plus ) Beautifully fades over 28 washes Vegan, Formulated without Silicons, Free of Mineral Oil ALWAYS LOVED, NOW BETTER THAN EVER USAGE INSTRUCTIONS Always mix Color Touch hair color with Color Touch Emulsion 1.9% or 4% in a 1:2 ratio and develop for up to 20 minutes. To neutralize oxidation residues and stabilize color, we recommend Wella Professionals Color Post Treatment. Show more