DESCRIPTION Create intense, natural hair shades with Wella Professionals Color Touch Rich Naturals Colour Touch Pure Naturals, Vibrants Reds,demi permanent hair colour. Formulated with no ammonia and enriched with keratin, this hair dye provides deep, natural shades and healthy looking hair with high shine. Wella Professionals Color Touch complements the Koleston Perfect Shades for a range of genuine and unrestricted creations of natural hair colour. BENEFITS Features and Benefits 1 Up to 70% grey coverage with root to tip evenness Features and Benefits 2 Lasts up to 24 shampoos Features and Benefits 3 Formulated with keratin for intensive shine Features and Benefits 4 Ammonia free formula Ingredients AQUA/WATER/EAU, CETEARYL ALCOHOL, ETHANOLAMINE, LAURETH-3, SODIUM LAURETH SULFATE, SODIUM SULFATE, GLYCERYL STEARATE SE, DECYLTETRADECANOL, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PARFUM/FRAGRANCE, SODIUM COCOYL ISETHIONATE, MICA, SODIUM SULFITE, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, 2-METHYLRESORCINOL, CITRIC ACID, ASCORBIC ACID, SODIUM LAURYL SULFATE, HYDROLYZED KERATIN, DISODIUM EDTA, TITANIUM DIOXIDE, 4-AMINO-2-HYDROXYTOLUENE, SODIUM HYDROXIDE