The Wella EIMI Curl Craft is a foaming wax designed to define curls while creating a soft, velvety texture. This unique formula combines the lightness of a mousse with the control of a wax, giving curls structure, shape and flexibility. With a Hold Level 3/4, it provides strong yet workable hold, making it ideal for sculpting defined curls with movement and touchable texture. Key BenefitsDefines and shapes curlsCreates a soft, velvety textureFoaming wax texture for easy applicationStrong yet flexible control with Hold Level 3/4Enhances curl structure without stiffnessIdeal for curly and wavy hair How to UseScrunch into towel-dried hair.Allow to air dry or diffuse to enhance curl definition and texture. FAQs Who is Wella EIMI Curl Craft best for?It is ideal for curly or wavy hair looking for defined curls with flexible hold. How strong is the hold?It has Hold Level 3/4, offering strong but workable control. Does it leave curls crunchy?No, it creates defined curls with a soft, velvety feel. Can it be used with a diffuser?Yes, diffusing helps enhance curl definition and volume. Is it suitable for daily styling?Yes, it can be used regularly to shape and define curls.