The Wella EIMI Flowing Form is a smoothing hair balm designed to create luxurious smoothness with flexible control and natural movement. Ideal for sleek, polished styles, it helps reduce frizz while protecting hair from dehydration during heat styling. With a balanced Hold Level 2/4, this balm delivers soft control and fluid movement, making it perfect for blow-dried looks with a smooth, refined finish. Key BenefitsCreates smooth, polished styles with natural movementHelps reduce frizz and flyawaysProtects hair against dehydration from hot toolsFlexible control with Hold Level 2/4Ideal for blow-drying and heat stylingLeaves hair soft, sleek and manageable How to UseApply 2–5 pumps and work thoroughly through mid-lengths and ends.Blow dry using a brush for smooth results.For extra smoothness, finish with a styling iron. FAQs Who is Wella EIMI Flowing Form best for?It is ideal for anyone wanting smooth, frizz-free styles with natural movement. How strong is the hold?It has Hold Level 2/4, offering flexible, medium control. Does it protect hair from heat?Yes, it helps protect hair from dehydration when using hot tools. Can it be used on thick or frizzy hair?Yes, it works especially well on hair prone to frizz. Will it weigh hair down?No, the lightweight balm smooths without heaviness.