Wella - EIMI Rugged Texture 2.53 oz

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Wella EIMI Rugged Texture is a matte paste that delivers strong definition and a textured, sculpted finish. The lightweight formula adds grip and separation without shine, making i t ideal for modern, undone styles with natural movement. Sulfate-free and suitable for all hair types, this paste creates a rugged, lived-in texture that holds without stiffness.How to Use Warm a small amount between palms until pliable. Work through dry hair, focusing on mid-lengths and ends. Twist or tousle sections to create texture and definition. Layer for stronger hold or rework throughout the day. Product Details Formula: Sulfate-Free Hold Level: 3 (Strong) Show more