Wella EIMI Rugged Texture Matte Texturising Paste 75ml Wella EIMI Rugged Texture Matte Texturising Paste is a professional styling paste designed to create rugged, defined styles with a matte finish. Its extra firm hold allows you to craft textured, edgy looks that last all day without stiffness or shine. Perfect for adding definition and control to short or medium-length hair. Key Features: Matte texturising paste with extra firm hold Provides strong definition and lasting style Ideal for creating rugged and textured looks Professional salon-quality formula Suitable for short to medium hair Benefits: Delivers a natural, matte finish without greasiness Offers all-day hold for structured styles Adds texture and definition for a modern, edgy appearance Easy to work through the hair for flexible styling How to Use: Rub a small amount between palms and work into dry hair, shaping and texturising as desired. Special Note: For added volume or a layered look, pair with other products from the Wella EIMI styling range. Your satisfaction is our priority. If you are pleased with our product and service, please leave us a positive review. If you have any concerns or questions, please contact us before leaving feedback. We are committed to providing excellent customer service and will address any issues promptly.