The Wella EIMI Shape Me is a heat-activated styling gel designed to shape and define hair with long-lasting memory. Formulated with a memorising polymer complex, it allows you to mould, blow-dry and restyle hair while helping the look last for up to 48 hours. With a flexible Hold Level 2/4, this styling gel delivers control with movement, making it ideal for structured styles that remain touchable and reworkable. Key BenefitsHeat-activated styling gel with shape memoryHelps styles last up to 48 hoursFlexible control with Hold Level 2/4Ideal for shaping and blow-dryingAllows restyling while maintaining formLeaves hair controlled yet natural-looking How to UseTake a small amount into your hands and rub together.Apply evenly to wet or dry hair from roots to ends.Style as desired using heat to activate shape memory. FAQs Who is Wella EIMI Shape Me best for?It is ideal for anyone wanting long-lasting shape with flexible control. How strong is the hold?It has Hold Level 2/4, offering medium, flexible hold. Does it need heat to work?Heat activates the memorising polymer for longer-lasting results, but it can also be used without heat. Can it be used on wet or dry hair?Yes, it works on both wet and dry hair. Will it make hair stiff?No, it provides control while keeping hair flexible and natural-looking.
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