Wella Eimi Texture Touch Reworkable Matte Clay 75ml is a flexible, matte-finish styling clay from Wella Professionals' EIMI line. The lightweight formula provides medium hold, lasting texture and a natural matte finish — ideal for tousled, lived-in styles, textured crops and undone modern looks. The clay is fully reworkable through the day and washes out easily. About Wella Professionals EIMI Wella is a German haircare brand founded in 1880, recognised internationally as one of the largest professional hair-colour and -care houses. The Wella Professionals EIMI styling line is a salon-only range built around classic and modern styling techniques, with each product engineered for a specific look. Texture Touch is the line's reworkable matte-clay pillar. Hold and finish Hold: Medium — buildable, restylable through the day Finish: Matte / natural Texture: Adds visible movement and definition without stiffness Reworkability: Fully reworkable — combs back through the hair without flaking Wash-out: Easy to remove with shampoo Key benefits Provides flexible medium hold Adds visible texture and shape Matte finish for a modern, lived-in look Reworkable — restyle throughout the day Lightweight formula doesn't weigh hair down Who it's for Best for men and women with short to medium hair who want a flexible, matte styling clay for textured looks — particularly side parts, undone quiffs, textured crops and tousled styles. Suitable for fine, medium and thick hair types, and equally good for daily wear and dressed-up styling. How to use Towel-dry hair until just damp, or apply to fully dry hair for stronger texture. Scoop a small amount (around the size of a 5p coin) and warm between the palms. Distribute evenly through the hair, working from mid-lengths out for definition. Shape with fingers or a comb. Add a small extra amount to refine specific sections. Restyle through the day as needed — the formula stays workable. Specifications Size: 75ml Hold: Medium Finish: Matte / natural Brand: Wella Professionals Range: EIMI Texture Touch
