What It Is: Wella Koleston Perfect ME+ is the pinnacle of permanent hair color, meticulously crafted to deliver pure, balanced, and vibrant results while reducing the risk of developing a new hair color allergy. This revolutionary formula redefines what's possible for your hair, combining the best of Koleston's heritage with groundbreaking innovations. Key Features & Benefits: Pure Balance Technology: Delivers unparalleled color precision and depth, ensuring you consistently achieve the desired shade. ME+ Technology: Significantly reduces the risk of developing a new hair color allergy, offering peace of mind and a more comfortable coloring experience. Up to 100% Grey Coverage: Koleston Perfect ME+ provides seamless coverage for even the most stubborn strands. Brilliant Shine: Experience hair that radiates luminosity and health, thanks to Wella's advanced shine boosters. Reduced Hair Breakage: Formulated with care, Koleston Perfect ME+ protects your hair's integrity during coloring, minimizing breakage and ensuring hair feels luxuriously smooth. Long-lasting Color: Vibrant hues that stay true for weeks without fading or dulling. Vegan & Cruelty-Free: Formulated with up to 85% naturally derived ingredients and a commitment to ethical practices, you can color confidently. How to Use: Prepare the color mixture according to the recommended ratio (see below). Apply the mixture to dry, sectioned hair using a tinting brush or applicator. Processing time varies depending on your desired lift and hair type. Follow the instructions provided by your hairstylist or the product leaflet. Rinse thoroughly with warm water and shampoo and condition with a color-safe haircare routine. Recommended Mixing Ratio: For on-scalp applications: Mix Koleston Perfect ME+ with Welloxon Perfect developer at a 1:1 ratio for on-scalp applications. For off-scalp applications: Mix Koleston Perfect ME+ with Welloxon Perfect developer at a 1:2 ratio. Ingredients: Aqua (Water), Cetearyl Alcohol, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Propylene Glycol, Laureth-2, Glycerin, Potassium Stearate, Ammonium Hydroxide, Stearic Acid, Cetyl Alcohol, Parfum (Fragrance), Myristic Acid, Palmitic Acid, Sodium Chloride, Citric Acid, Sodium Benzoate, Tetrasodium EDTA, Sodium Sulfate, Toluene-2,5-Diamine Sulfate, 1-Naphthol-4-Sulfonic Acid, 2-Amino-3,4-Dimethylaminotoluene, 4-Amino-2-Hydroxyethylaminotoluene, 2-Amino-4-Hydroxyethylaminotoluene, 2-Amino-5-Aminotoluene, Linalool, Geraniol, Citronellol, Alpha-Isomethyl Ionone, Benzyl Alcohol, Limonene, CI 77499 (Iron Oxides), CI 77891 (Titanium Dioxide). Until now, that is. Wella Professionals’ technical advancement soars to new heights with the introduction of KOLESTON PERFECT with ME+. It is the first and only professional hair color brand to feature breakthrough technologies, Pure Balance Technology and ME+. But, what does that mean? Let’s break it down…The Pure Balance Technology is designed to minimize the formation of free radicals during the color formation by deactivating impurities like metals present in hair. Free radicals interfere with the color formation during the color development and are a key cause to hair damage. With Pure Balance Technology, the result is even pure color results with natural depth and shine and significantly less hair damage, color after color*.Meanwhile, the ME+ technology is a scientific breakthrough designed to replace extreme sensitizers, PPD and PTD. ME+ considerably reduces the risk of developing a new allergy to hair color**. First patented in the 19th century, PPD and PTD had been the leading ingredients in permanent hair color for over 130 years. NEW KOLESTON PERFECT with ME+ is about to change that, offering salon clients our most meaningful change in hair color innovation in over a century.The new formula also delivers color that is significantly more even, balanced and true to tone from root to tip** offering better balance of tone and control of depth** with up to 100% grey coverage. The vibrant color portfolio spans naturals, brunettes, reds and blondes, plus a special mixing range to make a wide array of shades possible.NEW KOLESTON PERFECT with ME+ features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients.* Versus previous Koleston Perfect. Valid for Koleston Perfect with Pure Balance Technology** FOR THE PEOPLE NOT ALLERGIC TO HAIR COLORANTS. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an Allergy Alert Test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/XYZ. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand.
