Wella Professionals EIMI Bold Move 150ml Shape your style with confidence—matte texture, natural hold, and effortless control. Wella Professionals EIMI Bold Move is a lightweight, matte-finish texturizing paste designed to help you create casually styled looks with definition and flexibility. Formulated with Brazilian carnauba wax, this professional-grade styling paste delivers a natural hold that lasts all day without stiffness or shine. Whether youre sculpting short layers or adding texture to longer styles, Bold Move gives you the freedom to express your individuality. Key Features: Matte finish for a natural, non-greasy look Light hold (Hold Level 2) for flexible styling and reworkable texture Formulated with Brazilian carnauba wax for smooth application and lasting control Ideal for casual, tousled, or piecey styles Unscented and non-sticky for a clean, comfortable feel Best Suited For: Hair Types: All hair types and textures, especially short to medium-length hair. Works well on straight, wavy, or slightly curly hair. Skin Types: Suitable for all skin types. Dermatologically tested. A patch test is recommended for sensitive skin. Why Use It? To add texture and definition without weighing hair down To create matte, natural-looking styles with ease To rework your look throughout the day without residue or buildup To achieve salon-quality styling at home How to Use: Rub a small amount between your palms. Apply to dry hair, working through the lengths or specific sections. Shape, twist, or tousle to create your desired style. Reapply as needed for added texture or hold. Ingredients: Aqua (Water), Ceresin, Petrolatum, Copernicia Cerifera (Carnauba) Wax, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum (Fragrance), Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate, Disodium EDTA, Linalool, Eugenol, Citral, CI 42053. Availability at Kess Hair & Beauty: The Wella Professionals EIMI Bold Move 150ml is available now at Kess Hair & Beauty Online Store. As an official Wella stockist, we offer this styling essential at a competitive price with fast delivery across New Zealand. Currently in stock, but due to high demand, we recommend ordering soon to secure your go-to matte styling paste. Top 10 FAQs: What type of hold does this product provide? It offers a light, flexible hold (Hold Level 2), perfect for casual, reworkable styles. Is it suitable for long hair? It works best on short to medium-length hair but can be used to add texture to longer styles. Does it leave a shiny or greasy finish? No, it provides a matte finish for a natural, non-greasy look. Can I use it on damp hair? It’s designed for use on dry hair for optimal texture and control. Will it weigh my hair down? No, the lightweight formula adds definition without heaviness. Is it safe for sensitive skin? Yes, it’s dermatologically tested, but a patch test is always recommended. Does it have a strong fragrance? No, it’s unscented or has a very mild fragrance. Can I restyle my hair throughout the day? Yes, the flexible hold allows for easy reworking without residue. Is it suitable for men and women? Absolutely—its a unisex product ideal for anyone seeking matte texture and control. How long does one jar last? With regular use, a 150ml jar typically lasts 6–8 weeks depending on hair length and frequency.
