Wella Professionals EIMI Bold Move Matte Texturising Paste delivers professional-grade styling versatility with its unique light-hold formula that creates effortless, casual texture with a contemporary matte finish. This sophisticated 150ml styling paste features Brazilian carnauba wax that provides just the right balance of hold and flexibility, allowing for precise texture creation and natural-looking results. Unlike conventional pastes that can feel heavy or create an overly styled appearance, this intelligent formulation gives you the freedom to create deliberately casual, lived-in looks without weighing hair down or making it appear artificially styled. The matte finish adds a modern dimension to your style, creating natural-looking texture that enhances hair's structure without any unwanted shine that can make styled hair look product-heavy. What distinguishes EIMI Bold Move from standard styling products is its approach that combines casual styling capabilities with a remarkably workable texture that allows for effortless style creation. The professional-grade paste creates a transformative styling experience that delivers the perfect balance between definition and movement—providing enough hold to create visible texture whilst maintaining a natural, touchable feel that moves authentically throughout the day. The paste texture provides exceptional control for creating casually dishevelled, piece-y styles with a contemporary finish that appears effortless rather than deliberately styled. Its remarkable versatility makes it perfect for creating everything from subtle texture enhancement to more dramatically tousled effects, working beautifully on various hair lengths and types—though it's particularly effective on short to medium styles where natural-looking texture is desired. Whether creating deliberately undone looks, adding separation to short cuts, or achieving that coveted "casually styled" effect, this sophisticated styling product helps you achieve professional results with exceptional ease and a distinctively modern, matte finish. Key Features: Features Brazilian carnauba wax that provides light yet effective hold with a contemporary matte finish. Creates casual, lived-in texture that appears effortlessly styled rather than deliberately structured. Provides a matte finish that enhances natural texture without unwanted shine or product-heavy appearance. Delivers a light hold that maintains style definition whilst allowing for natural movement and touchable feel. Offers exceptional workability that allows for easy style creation and adjustment without stiffness. Works particularly well for creating modern, undone looks with piece-y definition and casual structure. Safety Information: Contains fragrance ingredients and preservatives which may cause sensitivity in some individuals; avoid contact with eyes and discontinue use if irritation occurs. Please review all ingredients before use. Ideal for: Perfect for individuals seeking natural-looking texture with a contemporary matte finish and light, flexible hold. Especially beneficial for creating casually dishevelled styles, adding subtle definition and separation, or achieving an effortless, lived-in look with touchable softness. How to use: Rub a small amount (approximately pea-sized for short hair, hazelnut-sized for medium-long hair) between palms until product softens, then work through dry hair, focusing on mid-lengths and ends for definition or throughout for all-over texture. For a more casual, piece-y effect, use fingertips to twist and separate individual sections after application. Ingredients: Aqua/Water/Eau, Ceresin, Petrolatum, Copernicia Cerifera Cera (Brazilian Carnauba Wax), Ceteareth-25, PVP, Cetearyl Alcohol, Cetyl Alcohol, Dicaprylyl Maleate, Paraffinum Liquidum (Mineral Oil), Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Parfum/Fragrance, Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate (UV Filter), Disodium EDTA, Linalool, Eugenol, Citral, CI 42053 (Green 3) Product Details: Size: 150ml (5.07 fl oz) professional styling paste Format: Matte-finish texturising paste Hold Level: Light to medium, flexible hold (Level 2) Primary Benefits: Casual texture, matte finish, natural movement Formula Type: Lightweight paste texture Finish Type: Matte, natural-looking finish without shine Hair Types: Suitable for all hair types, especially effective on normal to thick hair Hair Lengths: Ideal for short to medium styles, can be used on longer hair for ends-only texturing Key Ingredients: Brazilian Carnauba Wax, styling polymers, UV filter Professional Collection: Part of the EIMI Texture Collection by Wella Professionals Application: Applied to dry hair for instant styling effects Texture Level: Medium definition for casual, piece-y effects Shine Level: Matte, no-shine finish Packaging: Professional jar for easy access Consistency: Soft paste that distributes easily without stickiness Fragrance: Pleasant, subtle masculine scent UV Protection: Contains UV filtering ingredients to help prevent sun damage Reworkability: High level of styling adjustment throughout wear Shelf Life: 12 months after opening Storage: Store in cool, dry place with lid tightly sealed
