Wella Professionals EIMI Rugged Texture 75ml Matte texture. Bold definition. Effortless edge. Wella Professionals EIMI Rugged Texture is a matte texturizing paste that delivers strong hold and definition for creating rugged, lived-in styles. Whether youre sculpting a tousled crop or adding grit to longer layers, this clay-based formula gives your hair a matte finish with flexible control. Ideal for achieving that “just-rolled-out-of-bed” look with polish and precision. Key Features Hold Level 3: Strong hold for long-lasting, defined styles. Matte Finish: No shine—just raw, natural texture. Texturizing Clay Paste: Adds grip and structure to any style. Restylable: Allows reworking throughout the day without flaking. Compact Tube: Travel-friendly and easy to use. Hair Types Best Suited For Ideal for short to medium-length hair. Works best on straight, wavy, or slightly curly textures. Suitable for fine to thick hair needing definition and control. Safe for color-treated and chemically processed hair. How to Use Take a small amount and rub between your palms. Apply to dry hair, focusing on areas where you want texture and hold. Use fingers to shape, define, and separate strands. Add more product as needed for extra hold or volume. Why You’ll Love It Creates rugged, textured styles with ease. Delivers strong hold without stiffness or shine. Perfect for messy, matte, or structured looks. Easy to apply and washes out effortlessly. Great for everyday styling or editorial edge. Ingredients Aqua (Water), Ceresin, Petrolatum, Copernicia Cerifera (Carnauba) Wax, PVP, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-25, Paraffinum Liquidum (Mineral Oil), Dicaprylyl Maleate, Phenoxyethanol, Carbomer, Caramel, Aminomethyl Propanol, Panthenol, Parfum (Fragrance), Methylparaben, Propylparaben, Limonene, Ethylhexyl Methoxycinnamate, Disodium EDTA, Linalool, Citral, Eugenol, CI 42053. Availability at Kess Hair & Beauty Online Store Wella Professionals EIMI Rugged Texture 75ml is in stock now at Kess Hair & Beauty Online Store, your trusted online destination for premium salon products. Enjoy fast shipping, secure checkout, and exclusive offers when you shop with us. Add this styling essential to your cart and bring bold texture to your everyday look. Top 10 Frequently Asked Questions Can I use this product daily? Yes, it’s gentle enough for regular use and easy to wash out. Is it suitable for long hair? It works best on short to medium-length hair, but can add texture to longer styles too. Does it leave a shiny finish? No, it provides a matte finish for a natural, rugged look. Can I restyle my hair after applying it? Yes, the formula is reworkable throughout the day. Is it safe for color-treated hair? Absolutely! It’s formulated to be safe for colored and chemically treated hair. Does it have a strong scent? It has a light, pleasant fragrance that fades after application. Will it make my hair greasy? No, it’s designed to add texture without greasiness or buildup. Can women use this product? Definitely! It’s suitable for all genders and styling preferences. How much product should I use? Start with a pea-sized amount and build up as needed. Can I combine it with other styling products? Yes, it layers well with other EIMI products like sprays or creams for customized styling.
