Wella Professionals Ultimate Colour Shampoo (100ml) is a gentle yet effective colour protection shampoo designed to protect colour-treated hair while soothing the scalp.It helps detox the hair from colour-distorting metals and minimise fade, leaving colour vibrant and refreshed. Powered by patented technology, the formula combines Glycine and a metal purifier to protect against free-radical damage, while Pro-Vitamin B5 supports lasting moisture from scalp to ends. Used as part of the Ultimate Colour routine, it helps maintain luminous colour for up to 10 weeks with a mild, caring cleanse that preserves the shade, finished with an elegant floral fragrance. The formula is vegan. Cruelty-free & vegan-friendly.Key Benefits Gentle cleanser that protects colour-treated hair. Detoxes colour-distorting metals to minimise fade. Maintains luminous colour for up to 10 weeks in the full routine. Glycine and metal purifier defend against free radicals. Pro-Vitamin B5 moisturises from scalp to ends. Key Ingredients Glycine with a metal purifier, which protects against free-radical damage. Pro-Vitamin B5, which locks in lasting moisture.