Quick Overview Durable Fiberglass Ribs White Diffusion Material Bounce or Shoot Through Long Throw Capability Double Wall Shaft Carrying Case Product Description Photography often circles back to “desert island” debates—if you had to rely on just one lens or one light. When it comes to a single light-shaping tool, the Westcott 7' White Diffusion Umbrella makes a strong case. Its large size creates a broad, soft light source that wraps smoothly around your subject, producing gentle highlights and open, detailed shadows. Thanks to its unique shape, it blends soft, enveloping illumination with a touch of crispness typically associated with reflectors. The build is equally thoughtful: a reinforced double-wall shaft provides strength while tapering to 7 mm for compatibility with Elinchrom and other European flash heads, and its 16 internal ribs are crafted from durable fiberglass instead of flexible metal. This white diffusion version offers the softest light in the lineup. In traditional bounce mode, some light passes through the fabric, subtly lifting ambient brightness and reducing contrast while directing most of the output toward your subject. For a more focused, punchier effect, flip the umbrella and shoot through it, aiming the convex side at your subject. In either setup, you can fine-tune the light’s intensity and softness by adjusting the distance between the light source and the umbrella along the shaft. It can also double as a scrim, helping soften harsh sunlight—ideal for outdoor shoots like fashion catalogs or beach photography. However you choose to use it, the Westcott 7' Umbrella proves that simplicity can deliver powerful results. 7.25 ft (2.2 m) diameter White diffusion fabric supports both bounce and shoot-through use 16 sturdy fiberglass ribs for durability Reinforced double-wall shaft for added strength 7 mm tapered shaft tip for broader compatibility Includes a lightweight, heavy-duty nylon carry case with shoulder strap