Cowell’s Westside Hats: A Local Tradition Nothing says Santa Cruz like the Westside. Our Cowell’s Surf Shop Westside hat collection is designed for those who live for the spirit of the cliffs, the waves at the Lane, and the laid-back energy of our neighborhood. Whether you’re a local born-and-raised or a visitor who fell in love with the coast, these hats are the ultimate way to rep your favorite side of town. Variety of Silhouettes: Choose from our classic high-profile Truckers for maximum airflow, or our unstructured Dad Hats for a relaxed, low-profile look. Sun & Salt Ready: Built with rugged materials like heavy-duty cotton twill and durable mesh to handle the salt air and the California sun. Adjustable for All: Featuring easy-to-use snapback or strap closures to ensure a perfect fit for a day of skating, surfing, or exploring. The Iconic Westside Logo: Proudly featuring our "Westside" branding alongside the legendary Cowell’s name, marking over three decades of surf history.
