What is Design? 100 Definitions is the answer to a pressing contemporary question, which has echoed throughout the career of design industry pioneer John Sorrell. Featuring contributions from influential designers, artists and cultural innovators, the book collects together the thoughts and reflections of people who all acknowledge the vital role that design plays in our lives today. The idea for the book was borne when John Sorrell was chair of the UK Design Council. Asked to give his answer to the question ‘What is design?’ on countless occasions, and aware the responses from others were as diverse as the discipline is wide, John produced a small 1995 book of 50 definitions by designers, business people, politicians and children. Three decades on, he judged the moment was right to invite 100 leading figures shaping our contemporary design and creative industries to share their definition. What the book and the timing reveal is that it is more important than ever to investigate this evolving concept and to keep asking the question, ‘What is design?’. 220 pp with a traditional round-back cover. Slip case: 133 x 168 mm, portrait.Book: 120 x 250 mm, portrait. Individually signed limited edition of 250 copies.
