WHO, (The) Target Patch

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Before punk had a name, The Who were already breaking equipment and making everyone else look like they weren't trying. Quadrophenia. Tommy. Who's Next. Four albums that rewired wh at rock music could do, and a band that probably shouldn't have survived their own stage show. The target logo is mod iconography at its purest, a bullseye that became a symbol for a generation that wanted something to aim at. Pin it to the jacket. The jacket knows what it means. Woven patch. Officially licensed. Show more