Launched in 2026. Wild Rush by Initio Parfums Prives is a Aromatic Fougere fragrance for women and men. The fragrance features Red Berries, Caramel, Vanilla, Bergamot, Lavender, Sandalwood and Patchouli. Wild Rush is released as part of the Supercharged collection alongside Sugar Blast. Described as an aromatic fougere, it combines bergamot and lavender with red berries, caramel, vanilla, patchouli, and sandalwood, creating a contrast between fresh aromatic facets and a sweeter, warmer base. "Driven by emotion, validated by science, WILD RUSH is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness."
