Erica Gould is a Los Angeles–based photographer and creative director whose work is rooted in observation. Working primarily with 35mm and medium format film, she captures quiet moments, natural landscapes, and everyday scenes with an emphasis on serenity, light, and texture. Alongside her fine art practice, Erica creates imagery for brands including Erewhon, publications, and musicians. Whether for a client or herself, her work is driven by the same instinct to slow down, pay attention, and find beauty in the moments that might otherwise pass by.
