This ongoing monthly engagement covers the following: 1. Conduct a CRO audit in 1 identified optimization area* and start implementing quick wins in Month 1. 2. Execute a thorough CRO testing and optimization roadmap for you starting Month 2: Implement ad hoc changes and quick wins for up to 4 hours / month A/B-testing consultation for setup, evaluation & iteration Basic target audience tailoring strategies 3. Continuously audit 1 area* per month to fill the optimization backlog and implement further quick wins / test optimizations. 4. Meet bi-weekly to discuss conversion performance, status updates and more. 5. Proactive performance monitoring, data analysis and reporting to identify optimization opportunities bi-weekly. 6. Provide ongoing consultation and support for any ad hoc CRO questions or needs. * An optimization area is referred to as one of: homepage, collection page, product page, cart, checkout, navigation, site search, marketing funnel and landing pages, merchandising, analytics & tracking.