WM Brown Magazine is the print extension of the William Brown Project, initially the blog underpinning the 'lifestyle experiment' of former ace photographer Matt Hranek. It's such a skilful mix of photography, fashion, interviews, recipes and travel writing that only a few years in, WM Brown is pretty much established at the top of this very competitive sector. Fulsome praise from Ralph Lauren can't have hurt, either. The name is taken from William Brown Lane in in Upstate New York where Hranek bought the plot of land that kickstarted the idea. For all the magazine's sartorial and literary sophistication, it is this idea of a simpler life that defines the target reader for WM Brown, 'the guy who loves well-crafted and well-tailored things, simple food, a good story, an off-the-beaten path trip, a good hunt, a trout stream, European sports cars, pickup trucks, a well-made cocktail, or an unapologetic can of cheap lager beer.' It's not always easy to buy a copy of WM Brown in these parts, so pick it up while stocks last. About WM Brown #23, from the publisher: 'Our Summer 2026 issue embraces the best of the season, kicking off with a style feature in one of our favorite cities, Athens, following our cover man, designer Alessandro Pirounis. We also go inside the largest collection of surfboards in the world, share the saga of Matt’s road trip from Lago di Garda to Bordeaux in a vintage Fiat Panda, and a cookbook excerpt from a Maine kitchen that demystifies the art of shucking oysters. Elsewhere, we profile a pioneering television food hero and a small San Francisco distillery making great booze, and visit a design-driven rug-making atelier outside of Marrakech.'
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