Learn to use Generative AI (GenAI) tools effectively in your content work. Get intensive, hands on practice that makes you GenAI ready fast. This 2 day course is based on our extensive research and real world use of GenAI. It's also shaped by feedback from professionals working in this field. You'll learn to use GenAI to support your content work, from research through to content production. Learn from experienced practitioners who use GenAI in their practice and earn a professional certificate. The course is taught online and streamed live from the UK. Our curriculum gives you practical skills without the hype. You'll learn to work with GenAI safely, ethically and effectively. Who should take this course This course is for content professionals who need to understand and use GenAI in their work. You might be a: Content designer exploring GenAI capabilities Writer or editor adapting to AI tools Content strategist shaping GenAI adoption UX professional integrating AI into workflows Team lead guiding responsible GenAI use You don't need GenAI experience to take this course. What makes this course different Learn from experienced practitioners Your trainers are content designers who use GenAI in real projects. They bring practical insights and balanced perspectives directly into the classroom. Intensive format that gets results Our 2 day focused approach uses live instruction and hands on practice. You'll be ready to use GenAI effectively, with no abstract theory or unnecessary technical details. Space to experiment and ask questions Working alongside other professionals in small groups, you'll have expert support throughout. You'll have space to experiment, ask questions and leave with practical skills you can put to use at work. Understand how GenAI can support content design work Learn how to integrate GenAI at each stage of the design process, from research through to content production. You’ll also experiment with image generation tools and learn about video and audio capabilities. Learn responsible practices from day 1 Learn how to maintain quality, check accuracy and spot bias. You'll understand both the benefits and limitations of GenAI tools, and how to develop governance frameworks for your team. What you'll learn and build Day 1: Foundations and content production Understand how GenAI works Learn what large language models can and cannot do. Understand pattern prediction, tokens, context windows and why your expertise matters. Write effective prompts Learn the 6 elements of good prompting: instruction, context, format, style, constraints and examples. Use meta prompting to improve your results. Analyse user research with GenAI Speed up thematic analysis and pattern recognition in qualitative data. Learn to validate findings and spot what GenAI might miss. Design and refine content Generate drafts and prototypes that meet user needs. Use iterative prompting to make document and section level improvements. Apply voice, tone and style standards Learn techniques for getting your standards into GenAI and producing consistent content at scale. Day 2: Responsible practice and governance Explore image, video and audio tools Understand how image generation differs from text. Learn to prompt for visuals and design more inclusive outputs. Check for bias and exclusion Identify exclusionary patterns in content. Learn to use GenAI to support your review and design content that works for all your users. Work responsibly with GenAI Protect data, verify accuracy and maintain quality. Understand broader concerns including environmental impact, trust and copyright. Develop guardrails and governance See real world guidelines from government and large organisations. Develop your own team level policies for responsible GenAI use. Understand changing user behaviour Learn how GenAI is reshaping how people find and use content, and what this means for your work. Course feedback This course is among the most grounded and outcome-oriented training we've had. The Content Design London team delivered a balanced walkthrough of both the opportunities and responsibilities associated with using (and designing for) GenAI, all within in a user-centred context. Jonny Vaughan, Head of Content Design University of Southampton Join the Academy Working with GenAI is part of our Content Design Academy. It's a career-long learning programme that supports content professionals as you develop from hands-on practitioner to strategic leader. Each course builds on the others, but you can also take them individually. They all provide practical, industry-relevant training as your career develops, and you'll also earn a professional certificate. Academy programme Content design: fundamentals Learn core skills through hands-on practice, working in small groups to create user-centred content that solves a real user problem. Content design: in-action Develop advanced teamwork skills and systematic approaches for working on more complex products and services. Content strategy: leading change Build strategic content leadership capabilities to drive organisational change and transformation. Other courses Working with: GenAI Learn to use Generative AI (GenAI) tools effectively in your content work and get intensive, hands on practice. Graduate benefits The more courses you complete, the more you benefit. You'll hear about new courses first, get discounts on training and exclusive invitations to Academy events to connect with fellow content design professionals. All benefits belong to you. It doesn't matter who paid for your courses. Course details Format: Live online through Google Meet Schedule: 10 am to 4.30 pm (UK time) both days Group size: Maximum 16 participants Certificate: Professional certificate upon completion What you'll need: Reliable internet and webcam Access to Google Docs or Microsoft Office Access to Zoom Access to a text-based GenAI tool (free options available) What you'll get: GenAI resources guide Tested prompts ready to use in your work Course costs Early-bird pricing ends on Friday 25 September at 5 pm (UK time). Pricing Standard Early Bird Including VAT £995 £895 Excluding VAT £829.17 £745.83
