What it is £120 for twelve months. Member pricing on every wine we sell, applied automatically at checkout when you are signed in — no code, no minimum order, no excluded producers. We check our prices against other UK merchants, wine by wine. On most of what we sell, member pricing comes out lowest — and where it does not, our price promise covers you. The proof Real bottles from our list, checked against other UK merchants in July 2026. Merchant prices move, so these are a snapshot rather than a standing claim. Wine Your price as a member Lowest we found elsewhere in the UK Jim Barry ‘The Armagh’ Clare Valley Shiraz 2017 £196.70 £235.00 Senses ‘MCM88’ Russian River Valley Pinot Noir 2021 £105.00 £130.99 El IXSIR, Batroun 2015 £47.60 £79.00 We are not the cheapest shop in Britain to a passer-by, and we have never pretended to be. Member pricing is built to be the lowest you will find on our list. If you do find one of our wines cheaper elsewhere in the UK, tell us and we will put it right — terms apply. Why we can do this Because membership is how we make our money. A shop that lives on margin has to charge you margin. We would rather sell wine at close to cost to people who have already backed us, and spend our time finding bottles worth backing. It is also why the range is small. Every wine here has been chosen by us and tasted by us. If it is available in a supermarket, it does not belong on this list.
