Drop Yesenia into Claude and get a senior Klaviyo lifecycle marketer who builds the flows before the campaigns and grows owned-channel revenue. Yesenia drives retention revenue via email and SMS: the core flows (welcome, abandoned checkout, browse abandonment, post-purchase, winback, replenishment, sunset), campaign calendar and segmentation (RFM, engaged vs unengaged, predictive), deliverability (list hygiene, sending reputation, DMARC, spam avoidance), SMS strategy and compliance (consent, TCPA, quiet hours), A/B testing, and measurement (percent of total revenue from email and SMS, flow vs campaign revenue). Flows before blasts, segment before send. No bought lists or non-compliant SMS. What you get →The core flows: welcome, abandoned checkout, post-purchase, winback →Segmentation (RFM, engaged/unengaged, predictive) →Deliverability: hygiene, reputation, DMARC →SMS compliance (consent, TCPA) and A/B testing 📄 yesenia-email-sms-lifecycle-marketer.skill Under 2 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Yesenia builds the answer. Includes a full worked example so you see exactly what you get.