Buying for a team?Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant. Develop practical knowledge and confidence in YouTube Marketing Essentials. YouTube Marketing Essentials Objectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure! Why this course matters This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together. What you will gain Use the key features and workflows covered in YouTube Marketing Essentials with greater confidence. Apply the tools and techniques to practical business tasks. Recognise common mistakes and work more efficiently in day-to-day use. Who is this course for? This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth. Course at a glance Study time: approximately 3 hours. Format: self-paced online learning. Professional development: CPD course. YouTube Marketing EssentialsObjectives: This course teaches you techniques you need to know in order to succeed in YouTube Marketing. You will learn how to create winning videos and present them for optimum exposure! Completing this course will confer 2 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Completing this course will confer 3 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Unit Contents: 1. YouTube Marketing 1In this topic you will cover: 1. YouTube Marketing 11.1 Introduction1.2 7 Steps To Marketing Success1.3 Creating an Account1.4 Setting Up Channel1.5 Pick a Keyword1.6 Create your Video1.7 Optimize your Video1.8 Rank your Video1.9 Quick way to Earn Money 11.10 Quick way to Earn Money 2 2. YouTube Marketing 2In this topic you will cover: 2. YouTube Marketing 22.1 Introduction2.2 What is YouTube?2.3 Why YouTube?2.4 Get the most out of YouTube2.5 YouTube Creator Studio2.6 YouTube Upload2.7 YouTube Analytics2.8 YouTube Editor2.9 YouTube SEO2.10 YouTube ADS2.11 YouTube Automation Tools2.12 10 Do's To Apply For A Successful marketing campaign2.13 10 Don'ts To avoid for a successful marketing campaign2.14 Case Studies2.15 Affiliate Marketing 3. YouTube Marketing 3In this topic you will cover: 3. YouTube Marketing 33.1 Set Up Video3.2 YouTube Ranking Factors3.3 Video Editing Software3.4 Three Ways To Create Video3.5 Basics Of Interactive Video3.6 Affiliate Links3.7 Keyword Research3.8 Create Links To Your Video In YouTube3.9 Interactive Quiz Video Set Up3.10 Linking To Itunes3.11 Google Play Link Direct3.12 Graphics Part 13.13 Graphics Part 23.14 Graphics Part 33.15 Video Editing Part 13.16 Video Editing Part 23.17 Video Editing Part 33.18 Video Editing Part 43.19 Video Editing Part 53.20 Video Upload 4. YouTube Marketing 4In this topic you will cover: 4. YouTube Marketing 44.1 Introduction4.2 How To Create Your First Campaign4.3 How To Link Your YouTube Channel To Your Adwords Account4.4 How To Setup Targeting Groups4.5 Using Negative Targets4.6 Types Of Video Formats4.7 Using Call-To-Action Overlays4.8 How To Use The Estimation Tool4.9 How To Copy Campaigns, Ads Targeting Groups4.10 How To Apply Content Label Exclusions4.11 How To Measure Ad Performance4.12 How To Generate Reports4.13 How To Generate Placement Reports4.14 Understanding Tabs Segmentation Filters4.15 Tips For Optimizing Your Video Ad Campaign4.16 How To Use Remarketing4.17 How To Setup Your Payment Method4.18 How To Update Your Billing Information 4.19 Conclusion Continue your learning Part of this learning pathway: Video Marketing Next course: YouTube Marketing Advanced Course pathway: eBSI Digital Marketing Academy > Video Marketing > YouTube Marketing Essentials Explore more Video Marketing training or return to the eBSI Digital Marketing Academy.
