Beauty First
Shop salon-quality haircare, beauty products, and over 200 brands at Beauty First. Visit any of our 7 locally owned locations across Nebraska - Lincoln, Omaha, Papillion, and Grand Island - for expert guidance, salon services, rewards, deals, and more!
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Surface

Surface Awaken Shampoo Liter
USD 82.4

Surface Awaken Conditioner Liter
USD 82.4

Surface Awaken Finishing Hairspray 10oz
USD 40.16

Surface Awaken Treatment 6oz
USD 79.82

Surface Bassu Moisture Conditioner Liter
USD 81.36

Surface Curls Conditioner Liter
USD 92.7

Surface Bassu Moisture Shampoo Liter
USD 81.36

Surface Curls Finishing Hairspray 10oz
USD 46.86

Surface Awaken Scalp Elixir 4oz
USD 47.58

Surface Curls Shampoo Liter
USD 92.7

Surface Curls Oil Gel 6oz
USD 39.14

Surface Trinity Color Care Shampoo Liter
USD 82.4

Surface Awaken Blow Dry Foam 5oz
USD 40.14

Surface Curls Replenish Leave-in 6oz
USD 38.6

Surface Blowout Gel Mousse 5.5oz
USD 37.6

Surface Awaken Scalp Detox 6oz
USD 39.14

Surface Theory Finishing Hairspray 12oz
USD 40.68

Surface Theory Firm Finishing Hairspray 10oz
USD 39.66

Surface Trinity Color Care Conditioner Liter
USD 82.4

Surface Blowout Firm Finishing Hairspray 8oz
USD 38.62

Surface Impulse Hairspray 8oz
USD 31.92

Surface Blowout Smoothing Balm 4oz
USD 42.24

Surface Bassu Bond Leave-in Treatment 2.3oz
USD 45.32

Surface Blowout Finishing Hairspray 4 oz
USD 34.22