Date: Tuesday, 7 November 2023 Time: 9:30am to 6:30pm Location: The Jarvis Auditorium, 66 Portland Place, London, W1B 1ADGuerrilla Tactics is the RIBA’s annual flagship conference for small and medium sized architectural practices. Held on 7 November, the event provides a wealth of insightful information with a focus on essential business skills for architects, and how they can develop their practices through innovation. This year’s Guerrilla Tactics explores agility and how you can make a virtue of being ‘small’. The conference will discuss how practices can continue to be resilient no matter the climate, while focusing on the benefits of being and staying small. It will ask what ‘growth’ really means and how small practices can leverage their uniqueness and be honest about what’s in their heart. It will explore what it means to specialise versus being reactive and the power of knowing what to say yes to. It delves into the lived experience of a micro practice that has learned to create successful bid proposals – the hard way – and looks at finding the right technology to score those quick wins. Practice Speed Mentoring will follow the conference event giving you a rare opportunity to network with peers and experts from the industry.ProgrammeRegistration & Welcome 09:30 - 10:00: Registration, welcome refreshments and networking 10:00 - 10:05: Welcome from RIBA President, Muyiwa Oki Morning sessions 10:05 - 10:30: Rion Willard, The Business of Architecture - Keynote 10:30 - 10:50: Tom Bell, Freehaus - Resilience and agility in a changing climate 10:50 - 11:10: Emma Keyte, Free Projects - A recipe for agility 11:10 - 11:40: Coffee Break 11.40 - 12:00: Elle Bytautaite, Studio Elle - Building your Brand from Scratch: on and offline 12:00 - 12:15: Q&A with Tom Bell, Emma Keyte and Elle Bytautaite 12:15 - 12:45: Workshop on themes from the morning sessions - led by Lindsay Faller, Cloudfields 12:45 - 13:45: Lunch Afternoon sessions 13:45 - 13:50: Welcome to afternoon sessions - Lindsay Faller, Cloudfields 13:50 - 14:10: Keir Regan-Alexander, Arka Works – Pitching your Practice 14:10 - 14:30: Albert Hill, The Modern House - Hustling with Heart 14:30 - 14:40: Q&A with Albert Hill, The Modern House 14:40 - 15:00: Serwan Saleme - Technology you can use 15:00 - 15:10: Q&A with Serwan Saleme on Technology you can use 15:10 - 15:35: Coffee Break 15:35 - 15:55: Minesh Patel, Minesh Patel Architects - Dispatches from a small practice: fees and bid writing 15:55 - 16:05: Q&A with Minesh Patel, Minesh Patel Architects 16:05 - 16:40: Interactive round table with RIBA Guerrilla Tactics steering group members Closing 16:40 - 17:00: Delegate Insights from day 17:00 - 17:05: Closing words 17:05 - 18:30: Networking drinks reception with freestyle mentoring opportunityLearning Outcomes Minesh Patel, Dispatches from a small practice: fees and bid writing. Hear how to demonstrate value to win work by setting the right fees. Learn from the journey and lived experience of a micro practice. Gain tips on communicating value to clients, managing project scope, and ensuring the success of your projects. Emma Keyte, Recipe for agility: staying small vs growing your practice Learn how to navigate important turning points to move your practice forward. Understand the meaning of ‘growth’ to you and your practice. Strengthening your reputation and developing specialisms to emerge and work with purpose. Elle Bytautaite, Building your Brand from Scratch: on and offline Discover how to build a consistent look and feel of your ‘brand’ on social media platforms. A look at the different platforms: website, Instagram, LinkedIn, Facebook, but with a focus on a specific audience. Look at leveraging these platforms to build a DIY marketing campaign to get in front of your client audience by approaching local magazines, newspapers and build a presence. Albert Hill, Hustling with Heart Learn the key skill of ‘the hustle’ – a must for any small business owner. Understand how to use your agility and unique insights and intelligence to get your foot in as many doors as you can. Know what to look for and gain the confidence not to fear the journey - leverage what powers you already have to step inside the minds of your clients. Tom Bell, Resilience and Agility in a changing climate Hear how to use your agility to create a fluid and diverse practice, a methodology that moves away from ivory towers and starchitects of the past. Case study – Freehaus Architects: Understand how best to shape your practice using a more collaborative, explorative approach to deliver project value and contribute to practice legacy, opening up the studio walls and giving the team freedom to act. Speakers Lindsay Faller, Cloudfields – Guerrilla Tactics Host Muyiwa Oki, Mace Group, RIBA President Introduction Rion Willard, The Business of Architecture Keynote Tom Bell, Freehaus Resilience and agility in a changing climate: reclaiming architect as a verb Emma Keyte, Free Projects A recipe for agility Elle Bytautaite, Studio Elle Building your brand from scratch: on and offline Keir Regan-Alexander, Arka Works Pitching your practice Albert Hill, The Modern House and Inigo Hustling with heart Serwan Saleme, Woods Bagot Technology you can use: AI for the industry Minesh Patel, Minesh Patel ArchitectsDispatches from a small practice: fees and bid writing Interactive round table with RIBA Guerrilla Tactics steering group members: Will Mawson, MawsonKerr Nimi Attanayake, nimtim architects Sarah Broadstock, Studio Bark Jennifer Forakis, HoOP architecture Tom Bell, Freehaus For more information on this course, or if there are no places available, please email us, or call +44 (0)20 7307 5355 to talk to a member of the team. Please view the Terms and Conditions for more information.
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