Guerrilla Tactics is the RIBA’s annual flagship conference for small and medium sized architectural practices. It provides a wealth of insightful information with a focus on essential business skills for architects, and how they can develop their practices through innovation. This year’s Guerrilla Tactics explores agility and how you can make a virtue of being ‘small’. The conference will discuss how practices can continue to be resilient no matter the climate, while focusing on the benefits of being and staying small. It will ask what ‘growth’ really means and how small practices can leverage their uniqueness and be honest about what’s in their heart. It will explore what it means to specialise versus being reactive and the power of knowing what to say yes to. It delves into the lived experience of a micro practice that has learned to create successful bid proposals – the hard way – and looks at finding the right technology to score those quick wins. Guerrilla Tactics consists of the conference event recordings and over 14 hours of separate on-demand CPDs. Conference programmePlease note that the conference was recorded at the face to face event on 7 Novemeber 2023.• RIBA Guerrilla Tactics 2023: Agile Practice - Introduction • The Business of Architecture - Keynote, Rion Willard • Resilience and agility in a changing climate, Tom Bell • A recipe for agility, Emma Keyte • Building your Brand from Scratch: on and offline, Elle Bytautaite • Q&A with Tom Bell, Emma Keyte and Elle Bytautaite • Pitching your Practice, Keir Regan • Hustling with Heart, Albert Hill • AI and Architecture, Tomas Millar • Dispatches from a small practice: fees and bid writing, Minesh Patel • Round table with RIBA Guerrilla Tactics steering group members Conference Learning Outcomes Dispatches from a small practice: fees and bid writing by Minesh Patel Hear how to demonstrate value to win work by setting the right fees. Learn from the journey and lived experience of a micro practice. Gain tips on communicating value to clients, managing project scope, and ensuring the success of your projects. Recipe for agility: staying small vs growing your practice by Emma Keyt Learn how to navigate important turning points to move your practice forward. Understand the meaning of ‘growth’ to you and your practice. Strengthening your reputation and developing specialisms to emerge and work with purpose. Building your Brand from Scratch: on and offline by Elle Bytautaite Discover how to build a consistent look and feel of your ‘brand’ on social media platforms. A look at the different platforms: website, Instagram, LinkedIn, Facebook, but with a focus on a specific audience. Look at leveraging these platforms to build a DIY marketing campaign to get in front of your client audience by approaching local magazines, newspapers and build a presence. Hustling with Heart by Albert Hill Learn the key skill of ‘the hustle’ – a must for any small business owner. Understand how to use your agility and unique insights and intelligence to get your foot in as many doors as you can. Know what to look for and gain the confidence not to fear the journey - leverage what powers you already have to step inside the minds of your clients. Resilience and Agility in a changing climate by Tom Bell Hear how to use your agility to create a fluid and diverse practice, a methodology that moves away from ivory towers and starchitects of the past. Case study – Freehaus Architects: Understand how best to shape your practice using a more collaborative, explorative approach to deliver project value and contribute to practice legacy, opening up the studio walls and giving the team freedom to act. CPD programme • RIBA Practice management series: 1: Laying the foundations by Simon Foxell • RIBA Practice management series: 2: How to effectively market your practice by Parag Prasad • RIBA Practice management series: 4: Client Relationship Management by Jane Middlehurst and Amy Dohnalek (nee Poulsom) • RIBA Practice management series: 5: Appointments and fees by Mark Klimt and Peter Farrall • RIBA Practice management series: 6: HR & Employment by Howard Lewis-Nunn • RIBA Passivhaus Retrofit Series Module 1: Introduction – Benefits of Passivhaus retrofit by Sarah Price • RIBA Contracts & Appointments Series: Choosing the appropriate form of appointment by Mark Klimt • RIBA Core CPD - Low carbon design, technical features, and the performance gap by Tomas Gaertner • Happy Design Toolkit by Ben Channon • PI Insurance : What do architects need to know by Richard Holdaway & Alex TaitPlease note Each on-demand video will expire 12 months after enrolling onto the module. The conference was recorded at the face to face event on 7 Novemeber 2023. For more information on this course, or if there are no places available, please email us, or call +44 (0)20 7307 5355 to talk to a member of the team. Please view the Terms and Conditions for more information.
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