Negotiations don’t have to be formal exchanges with a set agenda conducted around a table. They can be formal or informal; internal (with colleagues in your own organization) or external; bilateral (involving just one other party) or multi-party. They come in all shapes and sizes. They can take a couple of minutes or a couple of months. Whether the reader has to negotiate contracts, is in sales and has to negotiate with customers, or their organization has overseas interests and they’re involved in international negotiations, the principles and techniques of effective negotiation apply to all of these scenarios. Effective Negotiations in easy steps will show readers how, in the familiar In Easy Steps style, with clear and easy steps and explanations, colour illustrations and hot tips.
