Invest in Your Smile with Enamel & Cavity Protection.A breakthrough Aloe Vera toothpaste with advanced cavity protection and maximum sensitivity defence. This original toothpaste contains a blend of natural enamel strengthening ingredients with added fluoride protection and scientifically balanced potassium salts, helping to restore mineral hardness, reduce dental hypersensitivity, freshen breath and prevent stains caused by everyday contaminates such as tea, coffee and red wine.Regular brushing helps to prevent cavities, plaque, tartar and gum problems.Aloe Vera – A natural gum sootherTea Tree Oil – Protects teeth and gumsSilica – A natural whitenerStevia – Provides natural sweetnessPotassium nitrate – For desensitisationPotassium citrate – Reduces Dentin hypersensitivityIcelandic Moss – For natural whiteningSage – For natural cleansingEchinacea & Escin – Help keep gums healthyPeppermint & Menthol – For natural flavour