Upgrade Your Smile with Extreme Whitening Protection.A breakthrough Aloe Vera toothpaste with advanced whitening technology and maximum sensitivity defence. This original toothpaste contains a blend of natural whitening ingredients with added fluoride protection and scientifically balanced potassium salts, helping to enhance brightness, reduce dental hypersensitivity and prevent enamel stains caused by everyday contaminants such as tea, coffee and red wine.Regular brushing helps to prevent cavities, plaque, tartar and gum problems.Aloe Vera – A natural gum sootherTea Tree Oil – Protects teeth and gumsSilica – A natural whitenerStevia – Provides natural sweetnessPotassium nitrate – For desensitisationPotassium citrate – Reduces Dentin hypersensitivityIcelandic Moss – For natural whiteningSage – For natural cleansingEchinacea & Escin – Help keep gums healthyPeppermint & Menthol – For natural flavour