For many Barolo collectors, the Cantina Bartolo Mascarello has a special place in their hearts because of its fully independent spirit and unwavering dedication to the traditions and practices of a bygone era in Barolo. When Barolo producers began producing ‘Single-Cru’ wines in the 60’s and 70’s, Bartolo refused to follow suit claiming staunchly that his blended wine, made from their four vineyards in Barolo and La Morra, made a better wine combined than as single-vineyard expressions. To this day, this same philosophy and practice remains firmly in place. And when Barrique-aged Barolo became popular in the late 80’s and 90’s, Bartolo was quick to decry his opposition (as well as to Italy’s extremely popular though corrupt leader, Silvio Berlusconi) by designing a now infamous hand-written label with the words, “No Barrique, No Berlusconi” emblazoned across the front. These labels, as well as others that Bartolo had designed, were often randomly slipped into cases with their regular labeled bottles, much like the golden tickets in Willy Wonka, and are prized possessions for the die-hard Bartolo fan!
