Our BRAND NEW 100% natural Strengthening toothpaste delivers not only a thorough, fresh, clean, but is designed to combat bacteria and strengthen teeth naturally with key ingredients; Hydroxyapatite, organic sea salt and Magnolia bark extract. Made in New Zealand from 100% natural ingredients Hydroxyapatite is a naturally occuring mineral form of calcium apatite and is actually the main mineral that our dental enamel is made of. Calcium Carbonate is a mild natural abrasive which works to polish teeth The antiseptic properties of Magnolia Bark Extract and Organic Sea Salt help to combat common oral bacteria, and keep the gums and mouth healthy. Natural xylitol helps to prevent plaque build-up with regular brushing Peppermint oil and spearmint oil leave teeth fresh and squeaky clean The combination of carefully selected active natural ingredients and essential oils work together to maintain good oral health. NO Sodium Lauryl Sulfate (SLS), NO Triclosan, NO added sugar, NO preservatives, NO artificial colours, NO artificial flavours, NO fragrance and NO harsh abrasives Fluoride, paraben and palm oil free The only natural toothpaste available in New Zealand dental clinics Not tested on animals Does not contain gluten