Grin’s natural Strengthening toothpaste provides not only a thorough, fresh, clean, but most importantly, works to combat bacteria, strengthen and remineralise your teeth with key ingredients: Hydroxyapatite, Organic Sea salt, and Magnolia bark extract. Key Features: Made in New Zealand from the very best natural ingredients Natural Hydroxyapatite is the best alternative to fluoride, proven to provide the necessary minerals to remineralise and restore enamel.Product Strengths Contains naturally derived (non-nano) hydroxyapatite to help strengthen and remineralise enamel Xylitol helps reduce plaque build-up Fresh natural peppermint and spearmint flavour Free from fluoride, SLS, triclosan, parabens, added sugar, artificial colours and flavours Vegan, cruelty-free and palm oil-free - made in New Zealand How to UseApply a pea-sized amount to your toothbrush and brush thoroughly for around two minutes, morning and night. Do not swallow; rinse after brushing. Children should be supervised by an adult when brushing. Confirm from product labelIngredientsCalcium Carbonate, Glycerine (Palm-free from Rapeseed), Aqua (Water), Xylitol, Lauryl Glucoside (Palm-free from Coconut), Hydroxyapatite, Chondrus Crispus (Carrageenan) Gum, Foeniculum Vulgare Dulce (Fennel) Extract, Menthol, Spearmint Flavour, Xanthan Gum, Clove Flavour, Magnolia officinalis (Magnolia) Bark Extract, Peppermint Oil, Organic Sea Salt.For external use only. Do not swallow. Keep out of reach of children. If irritation occurs, discontinue use.