Sharp, cold, and unmistakably awake. For the people who want to feel their toothpaste working. Why Peg Paste?Your enamel is 97% hydroxyapatite. Peg Paste is made with that same mineral. Hydroxyapatite doesn't just clean the surface: in human trials it has put mineral back into enamel that daily acid and wear strip away. Backed by clinical studiesIn an 18-month randomised, double-blind trial in 194 adults, a hydroxyapatite toothpaste matched fluoride for caries prevention: 89.3% of the hydroxyapatite group finished with no new decay, against 87.4% on 1450 ppm fluoride.¹ A 2024 systematic review and meta-analysis found hydroxyapatite remineralised enamel significantly better than placebo, and performed on par with fluoride.² Micro-hydroxyapatite, not nano. The same mineral your enamel is made of, at a tightly specified grade. ✓ No fluoride, sulphates, parabens, synthetic sweeteners or artificial colours✓ A short ingredient list, every ingredient with a purpose✓ Formula reviewed by Dr Cate Gerber, our Chief Dental Officer✓ Australian made and owned. Vegan, Halal certified, family owned✓ Micro-hydroxyapatite: median particle size 1.1 micron, over 90% under 2.5 micron The ritualMorning and evening → Intense MintTwo minutes, twice daily, alongside flossing. At night, spit, don't rinse: hours of contact instead of minutes.Suitable for all ages, from 6 months. Supervise young children and encourage them to spit. About Intense MintMint toothpaste usually gets its punch from synthetic sweeteners. Ours doesn't. The cold comes from concentrated peppermint, so it reads clean rather than sugary, with no coated aftertaste. Why the pumpStays upright on the bench. Dispenses one-handed, the same amount every time. No squeezing, no mess. What's insideIntense Mint · Pump: Bold, sharp, cooling. Concentrated peppermint, no grit.
