Sharp, cold, and unmistakably awake. For the people who want to feel their toothpaste working. Why Peg Paste? Hydroxyapatite is the primary mineral that makes up 97% of your enamel naturally. It's what gives your teeth their strength and hardness. Peg Paste is made with hydroxyapatite to fill in microscopic gaps left by worn enamel, to support with sensitivity, whitening and remineralisation. Most toothpaste cleans the surface and stops there. Hydroxyapatite works differently. It does not just clean the surface, it adds mineral back to it. Backed by clinical studies In human clinical research, hydroxyapatite has been shown to: Perform on par with fluoride for caries prevention over an 18-month randomised trial in adults¹ Remineralise enamel, confirmed across multiple human trials in a 2024 systematic review and meta-analysis² Reduce dentine hypersensitivity, per a 2023 systematic review and meta-analysis³ What's the difference? We use micro-hydroxyapatite because the clinical evidence in human trials is stronger, it's closer to nature's own form, and we're comfortable recommending it for daily, lifelong use. We formulate on efficacy and performance, not cost. ✓ Remineralises and supports enamel with micro-hydroxyapatite, the same mineral your teeth are made from. ✓ 0% Fluoride · 0% Sulphates · 0% Parabens · 0% Synthetic sweeteners · 0% Artificial colours ✓ Verified by Dr Cate. Australian made and owned. ✓ Less than 15 ingredients, all with purpose. ✓ A clear majority of customers with sensitivity report real improvement, and 0% report it getting worse* ✓ Vegan, Halal Certified, Family owned. ✓ Our hydroxyapatite is manufactured in Portugal by a specialist producer supplying the global oral care industry, under an ISO 9001:2015 certified system About Intense Mint Bold, sharp, and cooling. Built for mornings when you need to feel awake for your day. Most mint toothpaste gets its punch from synthetic sweeteners and artificial flavouring. Ours doesn't. The cold comes from concentrated peppermint, so it's clean rather than sugary, and it doesn't leave that coated aftertaste behind. The one people reach for when they want to know they've brushed. Why the pump Stays upright on the bench. Dispenses one-handed, the same amount every time. No squeezing, no mess, no rolling the end up to get the last of it. Three years of engineering went into this pump. It's the format we'd choose ourselves. What's the ritual Mornings, when you need the wake-up. Brush for two minutes, twice a day, alongside regular flossing. At night, spit and don't rinse. That's when the remineralising happens. Suitable for adults and kids. What's inside Intense Mint · PumpBold, sharp, and cooling. Concentrated peppermint, no synthetic sweetener. Smooth texture, no grit, and the same micro-hydroxyapatite as everything else we make. The strongest thing we make that isn't Enamel Shield+.
