That just-left-the-dentist feeling. Every single day. Intense Mint is our boldest formula. Concentrated peppermint, creamy texture, no grit, no synthetic sweetener. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind, supporting sensitivity, whitening and remineralisation. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults¹, remineralised enamel across multiple trials in a 2024 meta-analysis², and reduced dentine sensitivity in a 2023 meta-analysis³. We use micro-hydroxyapatite, not nano. Larger particles, stronger human evidence, closer to the form your enamel already takes. We formulate on efficacy, not cost. ✓ 0% Fluoride · Sulphates · Parabens · Synthetic sweeteners · Artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate. Australian made and owned✓ Vegan, Halal certified, family owned✓ Most customers with sensitivity report improvement, none report it worsening*✓ Hydroxyapatite made in Portugal under an ISO 9001:2015 certified system About Intense Mint Most mint toothpaste gets its punch from synthetic sweeteners and artificial flavouring. Ours doesn't. The cold comes from concentrated peppermint, so it's clean rather than sugary, with no coated aftertaste. The one people reach for when they want to know they've brushed. What's the ritual Morning and evening. Two minutes, twice a day, alongside flossing. At night, spit and don't rinse. That's when the remineralising happens. Suitable for adults and kids. What's inside Intense Mint · TubeBold, sharp, cooling. Creamy, no grit, and the same micro-hydroxyapatite as everything else we make.
