How Toyota Created Lexus -The Development of Luxury Cars and the Cross-organizational Development of Brand Marketing-

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Lexus, the first luxury brand launched from Japan. The Challenge to the entrance into the luxury car markets where the existing import-car brands are strongly positioned. We discus s the strategic interactions among organizational structure, technology, and marketing so as to achieve the pursuit of perfection, the high-quality sales and service, and the luxury-brand building. 一部閲覧する(ログインして職業を登録すると全文が閲覧できます)全文閲覧はこちら 【書誌情報】ページ数：22ページサイズ：A4言語：英語商品番号：KBSP-02098書誌コード：5257対象年代：2008/1/1登録日：2009/5/1 Show more